Last night, I watched the finale.
Unlike prior seasons, this time popular previous contestants were invited back to compete in an all-star round for some outrageously good prizes.
While usually the winner walks away with $100K, this season’s winner received a LOT more. The package was crafted to transform the designer’s life, making his fashion dreams come true.
The winner received:
- A special boutique within Neiman Marcus to sell his merchandise
- A photo spread in Marie Claire magazine and a position as a guest editor for one year
- $100K in technology and office space to grow his business
- A sewing and embroidery studio
- $100K in cash
As the TV show host said, “That sounds like a life-changing package to me.”
Well said. Every time the rewards were mentioned, you could see the contestants’ eyes light up. The package represented an open door to the lifestyle they all craved.
Why am I telling you this?…